Launch of Rihanna for River Island
Rihanna is a force to be reckoned with. Having just turned 25 years old the Barbadian singer has had 7 top albums in 7 years, a best-selling perfume, appeared in a movie and is now a fashion designer.
Rihanna has teamed up with RiverIsland to bring out a spring/summer collection hotly anticipated by the singer’s fans and the fashion industry.
Rihanna described the collection as ‘clothes for young women with sassy personalities’ and offers a selection of plain cami tops, basic t-shirts, vest tops in monochrome colours and had a 90’s hip hop grunge feel to it.
The collection received mixed reviews from critics who labelled it ‘uninspiring and unattractive’ and too pricey for young fashionistas.
The line was showcased in an abandoned Central London post office where Rihanna made a brief appearance at the end of the show. Following a flurry of media attention the collection was available on the brand’s website at 1am. On Oxford Street at RiverIsland’s flagship store hordes of fans lined the streets ready to get their hands on the goods. Having read reviews of the collection there appears to be a particular item that has been popular than others.
Here are some of the key pieces from the collection.
Check out this behind the scenes video of Rihanna designing her Spring 2013 collection for River Island.
